Role: Entertainment Partnerships & Execution Lead

DIRECTV targeted audience fandoms by doing what we do best - tapping into the Reality TV Universe in a unique and unexpected way. Our two-prong approach included DIRECTV’s strategic "On The Carpet" partnership with Variety as well as the inaugural DIRECTV Streaming with the Stars hosted by Rob Lowe. 

Taken in combination, these two events generated brand affinity, earned media, content for O&O as well as off-handle channels, and ultimately drove site traffic.

The program also generated positive buzz, press coverage, and social engagement for DIRECTV, enhancing its reputation and awareness among reality TV & film lovers. The overall program leveraged the high-profile nature of Reality TV and Variety's influence and reach to create a compelling and immersive experience for the target audience.