Variety Women in Reality TV presented by DIRECTV
Role: Entertainment Partnerships & Execution Lead
Variety launched their first ever Women of Reality TV Presented by DIRECTV event, bringing together women from unscripted television series to celebrate entrepreneurial success, philanthropic work, and breaking barriers. Variety celebrated these women with a first-ever "most influential women of reality TV" list prior to the event celebration. The program and content will be promoted across Variety.com and Variety’s social platforms with “Presented by DIRECTV” attribution on all coverage.
This strategic collaboration with Variety was designed to reach current and prospective subscribers who are interested in reality-series content and personalities. Variety launched their first ever “Real Women of Reality TV” event, presented by DIRECTV.