AHS:NYC Shop

Role: Manager, Integrated Promotions at FX Networks

To drive excitement for the 11th installment of American Horror Story, FX popped-up a bespoke retail shop in New York’s West Village. Fans were immersed in a horror-inspired boutique that tantalized the senses & presented new experiences around every corner. The activation included exclusive experiences, giveaways, photo ops & a sweepstakes. A microsite at www.experience-ahs.com was in place for fans to learn more about the experience, make reservations & to enter a sweepstakes.