Role: Entertainment Partnerships & Execution Lead

Christmas at Kathy’s was DIRECTV’s inaugural hosted and owned celebration at Kathy Hilton's home the evening  before Variety Women of Reality TV presented by DIRECTV. The purpose of this event was to kick off the program and celebrate those being recognized which included top reality talent, celebrities and influencers who love reality content. We leveraged talent and the event to drive earned media and feature coverage KPIs with a red carpet & green room for in-depth interviews and content capture opportunities.